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How many printed flyers does it take to create an effective marketing campaign? Printing the right amount of marketing materials will not only save money but will also maximize effectiveness.
Figuring out the number of flyers you need can be quite tricky. While you want to print in large flyer quantities to create an impact, you still want to avoid excess flyers or second print-runs. It’s much better to make a rough calculation than guessing blindly. Consider the following factors when determining how many flyers you need to order:
Overall Marketing Strategy
Think about your marketing strategy. Examine what percentage of your marketing activities is centred around flyer marketing. If it’s meant as the main strategy, you need several hundred flyers to thousands for maximum effect. However, if it’s only meant to supplement an online or television campaign, for example, printing a smaller amount to be given out at specific areas might be best.
Marketing Budget
Your marketing budget is one of the main factors that determine your ordered flyer quantities. Campaigns with a larger budget can require as many as 200,000 flyers. Those with a smaller budget, though, really have to take into account the cost per quantity of the flyers. Luckily, costs for flyer printing can be brought down through these simple flyer tips:
- Print flyers in bulk to reduce printing costs.
- Take advantage of special offers and discount codes from online printers.
- If you have a single-sided flyer, sell the other side as ad space to a fellow business and split printing costs.
Marketing Goal
Go back to your marketing goals for a second. What is your main objective? What do you want to achieve with your flyer campaign? Knowing how many customers you want to target will help you figure out the quantity of flyers you need to print out.
For example: If the average response rate is 1-3% per 100 distributed printed flyers, you need 3,000 flyers or more to achieve your goal of 100 new customers.
Target Audience
Consider your target audience. If you’re aiming to target the general population of your area with your flyer campaign, you might need more than 200,000 flyers. If you’re targeting a more niche audience, you don’t need a large amount. In fact, a couple of hundred flyers might work. So really think about who you’re targeting.
Flyer Distribution Method
Printed Flyers quantities can also depend on how you plan to give your flyers away. If you’re looking to use a large-scale person-to-person distribution in high-traffic areas. You may need to print several hundred flyers. If you are mailing your flyers directly or sending them through the local newspaper bundle. On the other hand, you can base your flyer quantities on how many people listed their physical address in your company database. If you don’t have a distribution strategy yet, check out our guide on the best ways to distribute your flyers.
Think about your marketing strategy and plan out your order so you will have enough flyers to last you for the duration of the campaign. If you have any flyer related questions, leave us a comment down below!
Original article can be found here
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